E Commerce Strategy Technologies Applications David Whiteley Pdf [UPD] Free 11l
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E-commerce: A Comprehensive Guide to Strategy, Technologies and Applications by David Whiteley
E-commerce is more than just buying and selling goods and services online. It is a complex and dynamic phenomenon that involves various aspects of business, technology and society. E-commerce can transform the way businesses operate, create new opportunities for innovation and growth, and challenge existing models and paradigms.
In this book, David Whiteley provides a comprehensive and accessible introduction to e-commerce, covering its history, concepts, models, strategies, technologies and applications. He also discusses the current trends and challenges of e-commerce, such as security, privacy, trust, ethics, regulation and globalization.
The book is divided into four parts:
Part 1: Introduction to E-commerce - This part explains what e-commerce is, how it evolved, how it differs from traditional commerce, and what are its benefits and limitations.
Part 2: Business Strategy in an Electronic Age - This part explores how e-commerce affects the value chain, competitive advantage and business strategy of different types of organizations, using case studies from various industries.
Part 3: Business to Business E-commerce - This part examines the inter-organizational transactions, electronic markets and electronic data interchange that enable business-to-business e-commerce.
Part 4: Business to Consumer E-commerce - This part analyzes the consumer-oriented commerce of the Internet, including online retailing, online advertising, online payment systems, online customer service and online communities.
The book is suitable for undergraduate and postgraduate students of business, management, information systems, computer science and related disciplines. It is also a valuable resource for practitioners, managers, consultants and policy makers who want to understand and leverage the potential of e-commerce.
The book is available in PDF format for free download from the following link[^1^].
E-commerce is enabled by various technologies that facilitate the exchange of information, goods and services over the Internet. Some of the key technologies include:
Web browsers and servers - These are the software applications that allow users to access and display web pages and multimedia content on their devices, and the hardware and software systems that store and deliver web pages and content over the Internet.
HTML and XML - These are the markup languages that define the structure and presentation of web pages and data. HTML stands for HyperText Markup Language, and XML stands for eXtensible Markup Language.
HTTP and HTTPS - These are the protocols that govern the communication between web browsers and servers. HTTP stands for HyperText Transfer Protocol, and HTTPS stands for HyperText Transfer Protocol Secure.
Cookies and sessions - These are the mechanisms that enable web servers to identify and track users and their preferences across multiple web pages and visits.
Encryption and digital signatures - These are the techniques that ensure the security and authenticity of data and transactions over the Internet. Encryption is the process of transforming data into an unreadable form, and digital signatures are the electronic equivalent of handwritten signatures.
E-commerce also involves various applications that provide specific functions and services to users and businesses. Some of the common applications include:
Search engines - These are the tools that help users find relevant information, products and services on the Internet, using keywords or natural language queries.
Shopping carts - These are the features that allow users to select, store and modify items they want to purchase online.
Payment gateways - These are the services that process online payments, using credit cards, debit cards, digital wallets or other methods.
Delivery systems - These are the methods that deliver physical goods or digital products to customers, using postal services, couriers, drones or downloads.
Customer relationship management (CRM) - This is the process of managing interactions with customers, using data analysis, personalization, feedback and loyalty programs. aa16f39245